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Where is the Best Place to Sell a Business? 5 Options For California Biz Owners

Andrew Rogerson

Where is the Best Place to Sell a Business?


Maximize your business sale price by choosing the right platform. Learn the pros and cons of different options and discover the best place to sell your company for maximum value.


In this guide, we'll explore the various avenues for selling a business, offering insights and expert advice to help you navigate the California market and find the perfect platform to reach your ideal buyer.


Key Takeaways:


  1. Your Business, Your Marketplace: Discover the diverse platforms available for selling your business, from online marketplaces to industry-specific networks.
  2. Finding the Perfect Fit: Learn how to choose the best marketplace to reach your ideal buyer and maximize your chances of a successful sale.
  3. California-Specific Insights: Gain valuable knowledge about the unique factors that influence business sales in the Golden State.
  4. Expert Guidance: Benefit from the expertise of a seasoned M&A advisor who can help you navigate the complexities of selling your business.
  5. Maximize Your Value: Understand the key considerations for pricing your business and attracting qualified buyers in the California market.
5 options for where to sell your business in California

Hey there, California entrepreneurs! Andrew Rogerson here, your trusted M&A advisor. So, you've made the big decision to sell your business. Congratulations! Now, the next question is: Where's the best place to find the right buyer?


Selling a business in California is like finding a new home for a prized possession. You want to showcase it in the best possible light and connect with buyers who appreciate its true value. But with so many options available, choosing the right marketplace can be overwhelming.


This is where we come in!


Discover the 5 channels to list your California business for sale and spread the word (keeping it confidential is key)


1. Online Business-for-Sale Marketplaces

2. Business Brokers and M&A Advisors

3. Industry Associations and Networks

4. Direct Outreach to Potential Buyers

5. Local California Resources



1. Online Business-for-Sale Marketplaces


Think of online marketplaces as bustling digital bazaars where buyers and sellers converge. They offer a wide reach and diverse audience, making them a great starting point for your search.


  • Popular Platforms: Explore well-established platforms like BizBuySell, BusinessesForSale.com, and Axial (is your best place to list a business with a market valuation of $1 million and above). These sites attract a large pool of potential buyers and offer various features to showcase your business.
  • Industry-Specific Marketplaces: Consider niche marketplaces like (acquire is a market place for SaaS companies) that cater to your specific industry.  Another example is Flippa, a focused marketplace for eCommerce businesses. These platforms can connect you with buyers actively seeking businesses like yours.


2. Business Brokers and M&A Advisors


Experienced intermediaries like business brokers and M&A advisors can be invaluable partners in your selling journey. They offer expertise, connections, and a personalized approach to help you find the right buyer.


  • Marketing and Networking: Business brokers and M&A advisors have extensive networks and marketing strategies to reach potential buyers who might not be actively searching online.
  • Confidentiality and Discretion: They can maintain confidentiality throughout the process, protecting your sensitive business information.
  • Negotiation and Deal Structuring: Their expertise in negotiation and deal structuring can help you secure the best possible terms and ensure a smooth transaction.

Make your business sale a success


At Rogerson Business Services, we specialize in guiding California business owners in valuing and exiting their lower middle market business ($2 million to $50 million in annual sales).


From personalized valuations to expert deal negotiation, our advisors work with you to maximize your outcome and streamline the entire process.


Start your journey with a consultation—connect with us today.

3. Industry Associations and Networks


Leverage your industry connections and tap into the power of professional networks.


  • Industry Events and Conferences: Attending industry events and conferences can connect you with potential buyers and strategic partners.
  • Trade Publications and Newsletters: Advertise your business for sale in relevant trade publications or newsletters to reach a targeted audience of industry professionals.


4. Direct Outreach to Potential Buyers


If you have a specific buyer in mind, consider reaching out directly.


  • Strategic Buyers: Identify companies in your industry that might be interested in acquiring your business for strategic reasons, such as expanding their market share or product offerings.
  • Private Equity Firms: Private equity firms are always on the lookout for promising investment opportunities. Research firms that specialize in your industry and contact them directly.


5. Local California Resources


Don't overlook the resources available in your local California community.



Sell Your Business with an Annual Revenue of $3 Million and Above 


Selling a business with significant annual revenue, especially in a competitive market like California, requires a strategic approach. For businesses generating $3 million or more in revenue, the stakes are higher, and the complexities of the transaction increase. This is where expert guidance becomes invaluable.


Why You Need an M&A Advisor


An experienced M&A advisor can be your trusted partner throughout the entire M&A sale process, offering:



Comparison Table: M&A Advisor vs. Business Broker vs. Business Listing Marketplaces

Activity M&A Advisor Business Broker Business Listing Marketplaces
Expertise Extensive experience in M&A transactions, often with industry specialization Focuses on facilitating the sale, may have limited industry knowledge Provides a platform for listing your business, minimal advisory services
Valuation Conducts in-depth valuations, including intangible assets and market analysis May provide basic valuations or rely on rules of thumb Typically no valuation services offered
Marketing Develops targeted marketing strategies to reach qualified buyers May have a network of potential buyers Relies on online visibility and buyer searches
Negotiation Skilled negotiators who can secure the best possible deal May have some negotiation experience, but primarily facilitates the process Limited negotiation support
Cost Higher fees, typically a percentage of the sale price Lower fees, often a commission-based structure Lowest cost, typically subscription or listing fees
Best for Businesses with $2M+ revenue, complex transactions, or seeking a premium valuation Smaller businesses or those seeking a more hands-on approach Businesses with lower valuations or those comfortable managing the process themselves

Action Steps: Engaging a Professional


If you're ready to sell your California business with $2 million or more in annual revenue, here are the next steps:


  1. Research and identify qualified M&A advisors: Look for advisors with experience in your industry and a proven track record of success in the California market.
  2. Schedule consultations: Meet with potential advisors to discuss your business, your goals, and their approach to the sale process. Are we a good it? Let's find out - Send Inquiry
  3. Choose the right advisor: Select an advisor who understands your needs, communicates effectively, and has the expertise to guide you through a successful sale.


By taking these steps, you'll be well on your way to finding the ideal marketplace for your business and achieving a smooth and profitable exit. Remember, expert guidance can make all the difference in maximizing your company's value and securing your financial future.


See how Rogerson Business Services Successfully Valued And Sold Business Worth Millions of Dollars in California - see success stories here.


Bottom Line: Cast a Wide Net, Find the Perfect Fit


When it comes to selling your California business, finding the right marketplace is crucial. By exploring various avenues, understanding the pros and cons of each option, and seeking expert advice, you can connect with the ideal buyer and achieve a successful sale in the California market.


Ready to Take the Next Step?


If you're looking for more guidance on preparing your business for sale or navigating the selling process, check out these helpful resources:



Remember, I'm here to help! If you have any questions or need personalized guidance, don't hesitate to reach out. Let's work together to make your California business exit a resounding success.

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